The objective is to analyze an organization’s existing business area from several points of view:
- From the customer’s view looking at the case and the company with the focus “Which experience do customers expect?”
- From end-2-end viewing the overall flow in the company “How are areas working together?”, “Do we meet customer expectations?”
- From a high-level perspective considering only important steps and interfaces
Through this analysis and the representation in one image, concrete improvement potentials are identified quickly.